Football

sportinglife.com

Although sportinglife.com was originally famous for its racing and betting coverage, as a result of its massive investment in up-to-date scores and live in-game updates, football is now its most popular section.

With over two million people visiting the site every month, a huge percentage follow football on a daily basis with record-breaking number following Match Day Live on a Saturday afternoon.

Football fans who like a bet and who doesn't? get real added value with sportinglife.com's betting analysis and statistics for every major game.

Latest Site Stats
211,311,040 Page Views
3,125,242 Users
(Source: Omniture SiteCatalyst HBX, December 2007)

Demographic Profile
91% Male
69% Aged 18-44
85% England
45% Visit Daily
72% Have Heard Of / Use The Site
16% Work Full Time
80% ABC1
(Source: MetrixLAB Research, Jan 2008)